For any business leads and sales are the soul. If we are not reaching out our targeted customer base, we would not be able to sustain in a world of competition where customers have innumerous options to choose from and have an endless market place just a click away. Now as the time has changed, process has evolved and the marketers get the new ways to reach their prospects and they focus on building a strong relationship with their customers…
What is lead generation? In simple terms, lead generation means to stimulate and seize customer attention towards a brand’s product or service to develop a sales pipeline. This process often makes the use of digital channels, and has been undergoing substantial changes in the past recent years owing to the growth of new online and social techniques. So, why is lead generation important? Witnessing the change in the process of buying and selling, marketers today require finding new ways to…