SMS marketing is one of the most efficient and affordable ways for businesses and brands to promote their products and services. However, the sad truth is that only a few small businesses use it. Marketing is all about communication but if businesses are not communicating the value of this marketing tool to potential customers, then all the hard work holds no or little reward.
The best thing about SMS marketing is that, while its principles and ideas stay the same, there are always different ways to communicate its value to customers. SMS marketing allows brands and businesses to have two-way conversations with customers through cell phones, a device that they have on them all the time.
Here are some benefits of SMS marketing that can help in promoting a brand or business.
1. SMS Marketing is time efficient
Even though email marketing comes across as free, effective, and easy to work on, yet it takes time with all the sitting and writing that needs to be done. However, text messages is made up of only 140 characters, making it easy and convenient to piece a sentence together and send it out.
2. It’s Cost-Effective
You might think that SMS marketing is costly but that is not true. Most dedicated SMS marketing providers have offers which come within a small and affordable price range. Furthermore, even if 1 out of 100 clients, who you message, take you up on the offer results are that your costs get easily covered. The good news is that most SMS campaigns have a conversion rate that’s close to 8%.
3. SMS Are Short and They Are to The Point
SMS marketing ensures that your message is short and to the point unlike a long 600-word email. Although there is a time and place for both, SMS marketing is better suited to promotions, quick updates, and time-sensitive offers.
4. Higher open rates
Most people are open to reading a text messages within minutes of its arrival, unlike an email. Researches claim that 98% of text messages will be opened, and most within the first 3 minutes of being received.
5. Higher conversion rates
With SMS marketing conversion rates average on 8.22%, which is much higher than email. SMS marketing’s affordability and high success rate makes it one of the more valuable tools in your marketing toolbox.
6. Brand positioning
Your business’s activities help you build your brand identity. By using SMS marketing, you’re putting yourself another step ahead of the rest. This way you are sending your customers the message that you are tech savvy and at par with the trends. You’re showing them that you’re willing to try new and more convenient ways of communicating with them.