Case Studies

Hotel and Spa

Send SMS to guests at spas, hotels and bed and breakfasts

SMS mobile marketing is used by plenty of hotels and spas to improve customer service and encourage bookings of rooms, restaurants and spa treatments. It is key for hotels and spas to maintain a lasting relationship with their customers, to ensure they come back again and again. A thank-you text message sent after a stay is a polite gesture that is much appreciated and will help create customer loyalty. Subsequent messages could be about special offers or discounts, encouraging future bookings through SMS booking. What’s more, SMS spas and SMS hotels can be used as a communication channel between several members of staff simultaneously. Skebby’s SMS Messenger service is incredibly simple to use, from any PC.

How can hotels and spas benefit from SMS mobile marketing?

Confirm receipt of information & booking requests

An SMS contact message can be sent to customers who request information or who have booked over the phone or on the internet. The message can contain a booking confirmation code.

Mobile brochures

Customers can send a text to 339 99 41 52 52 with the words “YOUR HOTEL NAME + brochure + their e-mail address” to receive your entire brochure in PDF directly to their e-mail inbox.

Generate new contacts

Create an SMS club for your hotel: customers can sign up to the service by sending a text to 339 99 41 52 52 with the words "NAME OF YOUR HOTEL" and you'll be able to send them last minute offers, promotions and news.

Improve customer service

Send customers a thank you message the same day they check out. Later, you can send more texts (e.g. birthday wishes with a discount voucher) to maintain contact and increase the likelihood of future bookings.

Announce promotions

Use SMS to let people know about special offers (discounts on rooms, hotel stays, flights, travel packages and so on) during low season to encourage customers to book – which they can do by sending an SMS which is then forwarded to your e-mail address.

What if you have no mobile numbers available?

There are various ways of gathering mobile phone numbers:

  • By simply publishing on all promotional materials (signage, brochures, posters, leaflets, websites, etc.) “Send an SMS to +39 339 99 41 52 52 with the words NAME OF YOUR HOTEL"
  • If you have a website, by adding a registration form where customers can enter their mobile numbers
  • By requesting numbers through loyalty card schemes, or simply asking customers directly during their stay.